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Meta Cloud API 2026 Rate Matrix

WhatsApp Business API
Pricing & Cost Calculator

Estimate your monthly WhatsApp messaging budget based on Meta's official category rates. See how much you save by eliminating third-party conversation markups with Thunaivi.

1 Monthly Conversation Volume

24-Hour Windows
Service / Customer Support
Inbound customer questions & AI auto-resolution
5,000
050k100k+
Utility Notifications
Order tracking (WISMO), confirmations, invoices
3,000
050k100k+
Marketing Broadcasts
Promotional campaigns, cart recovery, product offers
2,000
050k100k+
Authentication (OTPs)
Login codes, account verification, password resets
1,000
025k50k+
Estimated Monthly Budget
₹5,420
Direct Meta Cloud API wholesale base cost
Service / Support: ₹1,450
Utility Messages: ₹930
Marketing Broadcasts: ₹2,880
Authentication (OTPs): ₹160
Platform Cost Comparison
Typical Markup BSPs (Wati/AiSensy): ₹7,317
With Thunaivi (Zero Markup): ₹5,420
Your Annual Cost Savings
₹22,764 / year
100% saved by eliminating third-party conversation markup
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✓ No credit card needed ✓ 5-min Cloud API setup

Understanding Meta's 24-Hour Conversation Categories

Meta charges for WhatsApp Business API based on 24-hour conversation sessions initiated by business templates or customer inquiries.

📢

Marketing

Custom promotional offers, discount codes, product announcements, and abandoned cart reminders. Charged once per 24-hour delivered template.

📦

Utility

Order tracking (WISMO), delivery updates, payment receipts, appointment reminders, and billing statements. Charged at a lower tier rate.

💬

Service / Support

User-initiated customer inquiries. Once you or Thunaivi's AI bot replies, a 24-hour free-form chat session opens with unlimited back-and-forth messages.

🔐

Authentication

One-time passwords (OTPs) and multi-factor login codes. Protected by strict delivery security protocols with the lowest base cost.

Frequently Asked Questions

Traditional WhatsApp BSPs add a 20% to 40% markup on every message or conversation. Thunaivi connects directly to your official Meta WhatsApp Cloud API account. You pay Meta directly at wholesale rates with ₹0 / $0 platform conversation markups.
Yes. You can connect any existing verified WhatsApp Business phone number without downtime, preserve your Green Tick verified badge, and invite your entire support team in under 5 minutes.
If a customer messages you again after 24 hours, a new service conversation session begins. If you need to message a customer after 24 hours without a prior message from them, you can send an approved Utility or Marketing template.

Ready to Cut WhatsApp Costs & Automate Support?

Connect your WhatsApp Business number to Thunaivi in 5 minutes with sub-3s AI resolution and flat predictable pricing.

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